How Industries Evolve: Principles for Achieving and Sustaining Superior Performance【送料無料】 | |
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HOW INDUSTRIES EVOLVE Anita M. McGahan HARVARD BUSINESS2004 Hardcover English ISBN：9781578518401 FROM XEROX TO Enron, great companies have failed to translate extraordinary innovation into better profitability. Why does this happen? Anita M. McGahan argues that companies experience these failures when they break their industries' rules for how change can take hold. In this book, she shows how to develop a strategy that is aligned with the rules of industry change. By understanding and operating within the rules, executives can better appreciate the tradeーoffs that are unique to their companies' evolutionary pathーーand make more profitable strategic choices about R&D, alliances, internal venturing, leadership style, compensation, modularization, and timeーtoーmarket. 洋書 Business & SelfーCulture（ビジネス） Business & Economics
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